This is only achieved with the end-user’s consent. The idea is fairly straightforward: the tokens maintain all user data in a safe and private format, while also providing specific personalised advertisements for advertisers.

Once the exchange is completed, users can either donate these tokens to publishers, use them on the platform or sell the tokens on a crypto exchange. In turn, users receive some BATs for participating in the exchange. In essence, publishers put out the content they create online then advertisers go to the publishers and offer a number of BATs as payment. The protocol relies on three parties in order to function: users, publishers and advertisers, with the goal of allowing companies to gain access to user’s attention – quite literally. BAT tokens are used as a form of currency on the platform for advertising services. How does the protocol work?īasic Attention Token is built on the Ethereum blockchain which is integrated into the Brave browser. They are supported by a team of 16 members, most of whom have either an engineering or research background. The pair have over 50 years of combined experience in programming and development. He was a veteran senior engineer at Mozilla and worked as a software developer at the Khan Academy prior to that. Brian Bondy is BAT’s CTO and has a similar story. Brendan invented JavaScript in 1995 too, and was involved in launching Mozilla Firefox in 2004. BAT is integrated with the Brave browser, which aims to take on Web 2.0 browsers.īrendan Eich and Brian Bondy created Basic Attention Token, both of whom are veterans of the internet browsing software sector.īrendan Eich is the CEO of Brave Software, and prior to his role at Brave, was the founder and CTO of Mozilla.Three parties: users, publishers and advertisers make up the Brave ecosystem.The coin is secured via Proof of Work (PoW).Nearly all 1.5 billion tokens have been distributed.The token is designed to reward users for their attention while simultaneously providing advertisers with a better return on advertisement spending. It is a decentralised, open-source utility token based on the Ethereum blockchain with the goal of becoming integrated into other mainstream web browsers. Basic Attention Token (BAT) is an ad-exchange program that is built into the Brave web browser.

Earn bat